Making An Entrance

From the moment you round the corner, everything changes. Rays of golden light, grand architectural gestures, an exuberant atmosphere, and Gatsby-level energy overwhelm every arrival—888 Brickell Avenue is like nothing else.

Perched on the corner of Brickell Avenue and 10th street, residents and guests arrive at a grand porte cochère—trimmed in gold leaf and clad in monolithic slabs of travertine—as they are welcomed into the world of 888 with white-glove service and gracious hospitality. Overhead, a gold-beaded screen wraps multiple stories, emitting a deep, warm golden glow that gives the property its signature look at ground level.

Calculated Seduction

When William Sofield entered the design profession, he envisioned a workshop dedicated to creative relationships with clients and productive collaborations with artisans and artists. These priorities inspire the work of Studio Sofield, which has distinguished itself as an interdisciplinary firm noted for the clarity, quality and wit of its projects. In every project, beautiful and functional solutions emerge from an artistic concept that is balanced by an unfailing sensitivity to the client’s needs and tastes. Studio Sofield continues to develop new concepts for many clients, such as Salvatore Ferragamo, Sotheby’s Diamonds and Coach, and is currently working on three ground-up apartment towers in Manhattan. Recent work includes a residential tower for The Brodsky Organization, a residence at the Carlyle Hotel, and townhouses located on Manhattan’s Upper East Side and in London’s Regent’s Park. Past projects include new concept and roll-out for Harry Winston, Tom Ford and Belsta", and recent concept proposals include projects for Saks Fifth Avenue, Tiffany, New York, and The Webster in Los Angeles.